Wealth screening, profiling and research
Your data is assessed via automated decision making processes and profiling to ensure we send you relevant communications and information. We do this by reviewing the events and courses you’ve attended or shown interest in. We may tailor the content, the amount of information we send and which channels we use to best suit your needs. This profiling also helps us to understand the collective interests, expectations and trends of our community, feeding in to our future planning for activities and appeals.
Sometimes we also use publicly available sources to understand your possible interest in and ability to donate to City Lit (for example Factiva, Mint, and FT Online). We may look at your giving history within City Lit and in other organisations, and your wider philanthropic interests. These screening and research activities can be automated or manual in nature. We believe that this research and due diligence helps us to better tailor fundraising appeals.
There are no current plans to carry out external wealth screening projects.
Please note, however, that when seeking or accepting major donations, we are required to undertake a minimum level of diligence to protect our reputation. We can only accept donations that benefit rather than detract from our purpose and position.